Digital Marketing Specialist
Core
Coordinate and optimize digital infrastructure (web, tracking, analytics), lead technical development projects, and oversee performance marketing campaigns.
Role type
Digital Marketing Specialist (Performance & Analytics)
Builds
Web platforms, data tracking infrastructure, and paid acquisition campaigns
Domain
Healthcare / Senior Living / Digital Marketing
Required skills
GA4, Google Tag Manager, Google Ads, Meta Ads, Looker Studio, Jira/Asana, HTML/CSS/JS basics, data analysis, project management
Preferred skills
Experience in startups or performance agencies, CRO/UX optimization, cross-functional collaboration
Technologies
Google Tag Manager, GA4, Google Ads, Meta Ads, Looker Studio, Jira, Asana
Responsibilities
Lead technical project management between design and IT teams; define and audit tracking strategies and attribution models; execute and optimize paid search and social media campaigns; create dashboards and report digital performance KPIs.
Seniority
Mid-level (3-5 years experience)
