Especialista em Marketing de Performance
Core
Lead performance marketing and conversational funnel optimization for enterprise clients in an AI conversational agent startup.
Role type
Senior Performance Marketing Specialist (Conversational AI)
Builds
Optimized conversational funnels and customer journey recommendations for large-scale AI agents
Domain
Fintech / Conversational AI / Customer Success
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Funnel analysis, Growth marketing, CRM strategy, Customer retention, Enterprise account management, Data-driven decision making, Hypothesis testing, Stakeholder influence
Preferred skills
Deep understanding of conversational behavior, AI technology curiosity, Autonomous problem solving
Technologies
ChatGPT, Claude, Devin, Cursor, Lovable, Gemini
Responsibilities
Analyze end-to-end conversational journeys to prioritize funnel adjustments and conversion opportunities; Translate insights into actionable recommendations for operations and product/engineering teams; Serve as the primary client reference for performance metrics and strategy; Automate recurring analysis to focus time on discovery and value.
Seniority
Senior, hands-on IC
