Digital Marketing Specialist
Core
Ensures data quality and accuracy for marketing channels by configuring event tracking, managing GA4, and building attribution models (MTA, MMM) to generate business intelligence.
Role type
Marketing Data Analyst / Marketing Measurement Specialist
Builds
Marketing measurement models, event tracking infrastructure, and data quality frameworks for Creditas.
Domain
Fintech / Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
GA4, event tracking, Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), API integration, data validation, taxonomy definition
Preferred skills
Martech ecosystem expertise, data engineering collaboration, technical decision-making
Technologies
GA4, APIs, Marketing Mix Modeling (MMM)
Responsibilities
Configure and ensure accuracy of events and tracking across all marketing platforms; Act as guardian of data quality and integrity in GA4; Build and evolve new channel measurement models; Define and apply taxonomy rules and standards for event implementation; Execute technical validations to ensure data consistency; Collaborate with Data Engineering team for necessary integrations
Seniority
Mid-level, hands-on IC