Performance Marketing
Core
Paid acquisition-focused role building and scaling demand generation for an AI workforce infrastructure platform serving global enterprises.
Role type
Individual contributor performance marketing manager (paid acquisition)
Builds
Paid demand generation engine and pipeline for enterprise buyers
Domain
B2B SaaS / AI Infrastructure
Required skills
Paid media strategy, campaign planning and optimization, attribution and tracking, ad copywriting, basic design, team building
Preferred skills
Logistics/supply chain marketing, scaling paid channels from early traction, marketing automation tools
Technologies
Google Ads, LinkedIn Ads, Meta Ads, HubSpot, Salesforce, GA, Tag Managers
Responsibilities
Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels; Own campaign planning, budget allocation, optimization, and reporting; Build and manage a testing roadmap to drive down CAC and improve ROAS; Partner with design and content to build high-converting ad creative and landing pages; Set up and maintain tracking, attribution, and performance dashboards; Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked and handed off; Test and scale new channels; Lay the groundwork for and hire/manage a performance marketing team
Seniority
Mid-level, hands-on IC with team building potential