Senior Performance Marketing Specialist ID88590
Core
Own performance marketing for US B2B market, generating high-quality leads and contributing to the sales pipeline via paid acquisition and analytics.
Role type
Senior Performance Marketing Specialist (B2B)
Builds
Paid acquisition campaigns and lead generation pipelines for US B2B clients
Domain
B2B SaaS/Technology marketing
Required skills
Google Ads, GA4, funnel analytics, conversion tracking, attribution, budget management, A/B testing, data analysis, mentoring
Preferred skills
Clutch, LinkedIn Ads, Microsoft Ads, AI/LLM advertising tools, complex B2B sales funnels
Technologies
Google Ads, GA4, Clutch, LinkedIn Ads, Microsoft Ads, AI/LLM tools
Responsibilities
Plan and optimize paid acquisition campaigns across Google Ads, Clutch, and LinkedIn; analyze full B2B funnel from traffic to qualified opportunities; build hypotheses and run experiments to scale performance; mentor a PPC specialist; collaborate with Content, SEO, and Marketing Operations teams.
Seniority
Senior, hands-on IC with mentoring responsibilities
