Data Scientist
Core
Create impact within Investment Analytics practice by leading complex data science solutions, advanced measurement, and testing for clients' paid media campaigns.
Role type
Data Scientist (Investment Analytics)
Builds
Predictive models, mathematical techniques for Incrementality Testing, Media Mix Modelling, and Data Clean Rooms
Domain
Digital Marketing / Paid Media Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Python, SQL, Media Mix Modelling, Incrementality Testing, Causal Impact Studies, Attribution Models, Data Visualization (Tableau/Looker/Matplotlib), Marketing Ecosystem Knowledge
Preferred skills
Machine Learning concepts, Open-source and in-house code development, Process automation
Technologies
Amazon Marketing Cloud, Google ADH, Campaign Manager, Meta, Google Analytics, Tableau, Looker, Matplotlib
Responsibilities
Analyse data to discover hidden trends and deliver actionable insights; Explain and promote data science methodologies like Geo-based Incrementality and Media Mix Models; Develop and implement predictive models to improve media performance and revenue; Work with platform partners to grow mathematical techniques for testing and clean rooms; Document analytics projects to ensure processes can be replicated and scaled.
