Digital Demand & Activation Manager
Core
Hands-on digital demand generation role managing the full campaign lifecycle from audience targeting and paid media execution to sales handover and performance reporting.
Role type
Senior IC digital demand & activation manager
Builds
Coordinated B2B demand-generation engine integrating paid media, landing pages, content, and automated outreach
Domain
B2B SaaS / Technology
Required skills
Paid media campaign management, B2B audience segmentation, Landing page optimization, Automated email/LinkedIn outreach, Data analysis & reporting, Creative brief management, Conversion rate optimization, ICP identification, Budget management, A/B testing
Preferred skills
Taboola platform expertise, Data enrichment tools (e.g., Clay), AI in marketing workflows, SDR/Telemarketing collaboration, Multi-channel campaign strategy
Technologies
Taboola, LinkedIn, Email automation platforms, Data enrichment tools, AI tools
Responsibilities
Set up and optimize paid media campaigns (focus on Taboola), Develop B2B audience strategies and manage budgets, Monitor campaign performance metrics, Run creative and audience tests, Build automated email and LinkedIn outreach sequences, Manage landing pages from brief to launch, Support content-led campaigns, Analyze conversion data to improve customer journey, Collaborate with data teams on segmentation, Brief and review creative assets, Work with SDR teams for sales handover, Produce performance reports
Seniority
Mid-Senior, hands-on IC
