Email Marketing & Copywriting Specialist (Freelancer)
Core
Plan, write, and execute email marketing campaigns for various brands, transforming campaign objectives into clear, action-oriented messages.
Role type
Freelance Email Marketing & Copywriting Specialist
Builds
Email marketing campaigns for multiple client brands
Domain
Digital Marketing / Email Marketing
Deliverable
product features
Required skills
Copywriting, Email Marketing strategy, Commercial writing, Audience adaptation, Customer journey mapping, AI tools for content optimization, Data analysis (open rate, CTR, conversion)
Preferred skills
Experience with commercial marketing content, Creative problem solving, Autonomous work
Technologies
AI tools for research and ideation
Responsibilities
Write email copies, develop subject lines and CTAs, adapt tone per brand, plan mailing campaigns, optimize texts before sending, propose copy improvements, create message variants for testing, coordinate with marketing team, analyze campaign results