Analista de Marketing Digital
Core
Managing digital communication and e-commerce for three brands (Analítica, Evolute, Skinkèr) by planning, publishing, and measuring social media and website performance.
Role type
Digital Marketing Analyst
Builds
Social media campaigns, paid media traffic, SEO content, and e-commerce operations for three brands
Domain
Digital Marketing / E-commerce
Deliverable
product features
Required skills
Social Media management, Paid Media (Meta Ads, Google Ads), E-commerce operations, SEO, KPI tracking, Dashboard analysis, Content creation, Email marketing, Customer service
Preferred skills
SEO/Search tools (Analytics, RD Station, HubSpot), E-commerce platform experience, Graphic design (Photoshop, Illustrator), Video editing, Copywriting
Responsibilities
Plan and publish social media and website content monthly, Manage paid media campaigns end-to-end, Maintain blogs/sites with SEO-focused content, Track KPIs and generate reports for leadership, Support e-commerce including banners, newsletters, and product management, Approve communication assets, Monitor social/web trends, Handle customer service inquiries on Reclame Aqui and social channels