Senior Marketing Manager
Core
Lead local marketing strategy, brand growth, and customer acquisition for a modern fashion footwear brand in Singapore.
Role type
Senior Marketing Manager (Regional)
Builds
Integrated marketing campaigns, digital performance strategies, social media content, influencer partnerships, and retail activations for VIVAIA footwear.
Domain
Fashion & Footwear Retail
Deliverable
product features
Required skills
Integrated marketing strategy, digital performance marketing, social media management, influencer/KOL marketing, budget management, team leadership, data analytics, retail marketing
Preferred skills
Experience in fashion/footwear/beauty/lifestyle, knowledge of Singapore consumer market, e-commerce platform expertise
Technologies
Meta/Facebook/Instagram, Google Ads, TikTok, YouTube, SEO/SEM, Email/CRM, E-commerce platforms
Responsibilities
Develop and execute annual/quarterly marketing plans aligned with global brand direction; Lead end-to-end planning of online and offline campaigns; Manage digital channels (Meta, Google, TikTok, YouTube) and optimize for ROAS; Oversee social media strategy and content creation; Manage influencer partnerships and brand collaborations; Support retail store launches and offline activations; Lead and mentor the marketing team; Analyze campaign performance and translate insights into business strategies.
Seniority
Senior, hands-on IC with team leadership