Digital Marketing Analyst
Core
Create impact within the Analytics Team by delivering advanced digital measurement solutions, translating client needs into precise tagging and data strategies.
Role type
Digital Marketing Analyst (Analytics)
Builds
Measurement frameworks, dashboards, and actionable insights for large international clients.
Domain
Digital marketing analytics and data measurement
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Analytics 4 (GA4) implementation, Google Tag Manager (GTM) configuration, data layer implementation, privacy-compliant data collection, e-commerce tracking, data interpretation, trend identification
Preferred skills
Client relationship development, strategic narrative building from data, collaborative problem solving
Technologies
Google Analytics 4, Google Tag Manager
Responsibilities
Translate client business requirements into measurement frameworks and dashboards; Manage and maintain GA4 implementations including event tracking and conversion set-up; Design and troubleshoot tracking solutions using GTM and data layers; Configure and optimize Consent Mode and Enhanced Conversions; Implement enhanced e-commerce tracking to measure customer journeys and revenue; Build compelling data narratives to drive strategic client action
Seniority
Mid-level, hands-on IC
