SEO and Digital Marketing Specialist
Core
Execute on-page SEO optimization, conduct keyword research and technical audits, and collaborate with content teams to drive organic traffic growth for MCI's digital properties.
Role type
SEO and Digital Marketing Specialist
Builds
Search-optimized website pages, blog content, and social media content
Domain
Digital Marketing / Search Engine Optimization
Deliverable
product features
Required skills
Keyword research, technical SEO audits, on-page optimization, link-building monitoring, content calendar planning, SEO KPI analysis, analytics tool proficiency
Preferred skills
CMS platform experience (WordPress, Webflow, Shopify), basic HTML/CSS, Google Analytics/GA4 knowledge, local SEO, schema markup
Technologies
Google Search Console, SEMrush, Ahrefs, Moz, WordPress, Webflow, Shopify, Google Analytics, GA4
Responsibilities
Conduct keyword research, competitive analysis, and technical SEO audits; Optimize website pages, metadata, and on-page elements; Assist with link-building activities and monitor backlink quality; Collaborate with content teams to develop search-optimized content; Monitor SEO KPIs, analyze performance, and create regular reports; Identify trends, gaps, and opportunities using analytics tools.
Seniority
Individual Contributor