Category & Shopper Marketing Manager Bevande/Gelati
Core
Drive category growth for Beverage & Chilled categories by analyzing shopper trends, market dynamics, and performance to create strategies that strengthen brands and create value for shoppers.
Role type
Shopper Marketing Manager
Builds
Category growth strategies, assortment plans, and innovation plans for key customers
Domain
FMCG (Food & Beverage)
Deliverable
product features
Required skills
Shopper behavior analysis, Category management, Sales forecasting, Data analysis (Nielsen/IRI), Strategic planning, Cross-functional collaboration
Preferred skills
Advanced Excel, Microsoft Office suite, Digital tools proficiency
Responsibilities
Identify growth opportunities by analyzing shopper behaviors and consumption trends; Develop business recommendations to support innovation and product launches; Collaborate with Marketing, Sales, and Customer Marketing teams to define category growth strategies; Deliver Category Management projects with key customers; Contribute to sales forecasting and performance reviews.
Seniority
Mid-level, hands-on IC