Digital Marketing & E-commerce Specialist Wycon cosmetics
Core
Manage digital marketing campaigns, e-commerce site operations, and online catalog alignment for a global cosmetics brand.
Role type
Digital Marketing & E-commerce Specialist
Builds
Digital marketing campaigns, e-commerce site experience, and online product catalog
Domain
Beauty / Cosmetics / E-commerce
Deliverable
product features
Required skills
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Google Analytics, Google Tag Manager, Hotjar, Shopify, HTML/CSS, A/B testing, Email marketing automation, CRM strategies, SEO, UX optimization, Excel
Preferred skills
Copywriting
Responsibilities
Monitor, supervise, maintain, and debug the website; Manage and optimize digital campaigns; Monitor and manage the online catalog; Analyze e-commerce performance; Implement SEO and UX strategies; Use analytics tools to monitor user behavior; Manage email marketing and automation; Allocate ADV budgets to maximize ROAS and CPA; Conduct A/B testing for conversion optimization.