Influencer Marketing - Italy
Core
Accelerate growth of be levels in Italy through online channels, strengthening brand, community, and performance via influencer, KOL, paid social, and local content.
Role type
Influencer Marketing Manager (Italy)
Builds
Localized marketing campaigns, Shopify/Amazon content strategies, and community engagement for wellness and nutrition products.
Domain
Consumer wellness, nutrition, beauty, and e-commerce in Italy.
Required skills
Influencer marketing strategy, Italian market knowledge, campaign performance management, cross-functional collaboration, data analysis, brand positioning.
Preferred skills
Active network of Italian influencers/KOLs (Instagram/TikTok), cultural fluency in Italy, experience in consumer/wellness/e-commerce sectors, travel availability to Milan.
Technologies
Shopify, Amazon, Instagram, TikTok
Responsibilities
Define and implement influencer marketing strategy for Italy; Identify, contact, and activate relevant influencers/KOLs in wellness, health, nutrition, sport, and lifestyle; Manage performance-oriented campaigns measuring traffic, conversions, sales, and generated content; Adapt messages, campaigns, and content to the Italian market; Improve Shopify Italy and Amazon.it performance through local content, reviews, and insights; Collaborate with Marketing, Growth, and Brand Partnerships teams for consistent global strategy execution.
Seniority
Mid-level, hands-on IC