Especialista de Marketing Lead & Performance
Core
Design and implement digital marketing strategies (organic and paid) to increase property visibility and qualified demand, converting business needs into measurable plans.
Role type
Senior digital marketing specialist (performance marketing)
Builds
Digital marketing campaigns, landing pages, and lead generation flows for real estate properties
Domain
Real estate / Digital marketing
Deliverable
product features
Required skills
Digital marketing strategy, performance marketing, content generation, property listing management, social media benchmarking, campaign optimization (Google Ads, Meta Ads, LinkedIn Ads), marketing automation, CRM management, lead scoring, lead nurturing, AI tool implementation, data analysis, KPI tracking
Preferred skills
B2B/B2C experience, innovation, attention to detail
Technologies
Google Ads, Meta Ads, LinkedIn Ads, CRM, AI tools
Responsibilities
Develop and execute digital marketing strategies for real estate properties; Manage property listings on Colliers.com and real estate portals; Create monthly commercialization reports; Support event logistics for lead generation; Analyze social media positioning; Optimize marketing campaigns and automate marketing processes; Design customer attention and conversion flows; Analyze data and KPIs to generate insights
Seniority
Mid-Senior, hands-on IC
