Head of Performance & Growth Marketing
Core
Drive brand and performance marketing strategies to achieve business and brand growth in Singapore and the region.
Role type
Senior Marketing Manager (Performance & Growth)
Builds
Digital marketing campaigns, brand assets, and strategic partnerships for CMC Markets in Singapore.
Domain
Financial services (CFD trading and share investing)
Required skills
Brand strategy, performance marketing, digital campaign management, agency management, budget management, stakeholder engagement, data analysis, project management
Preferred skills
Managerial experience, tertiary qualification in Marketing/Communications/Business
Technologies
Google Ads, Meta, X, YouTube, Reddit, Microsoft Office Suite
Responsibilities
Develop and execute marketing initiatives for brand and performance growth; manage digital/performance marketing function and 3rd party agencies; oversee annual marketing plans and budgets; optimize campaign performance against KPIs; build infrastructure for full funnel optimization.
Seniority
Senior, hands-on IC with leadership responsibilities
