Sr Marketing Manager
Core
Own the brand and marketing strategy for DiDi's Mobility business across Latin America, translating business objectives into a coherent regional strategy.
Role type
Senior Brand Manager (Mobility, LATAM)
Builds
Regional brand direction, fiscal-year plans, and market share growth for DiDi Mobility in LATAM
Domain
Mobility technology, Latin America
Deliverable
product features
Required skills
Strategic thinking, full-year brand strategy ownership, team leadership, brand-building expertise, data fluency, budget ownership, executive communication
Preferred skills
Experience in tech or fast-paced digital companies
Technologies
Marketing methodology and tools
Responsibilities
Designing the marketing strategy for Mobility, understanding the local LATAM market, leading strategic marketing projects, owning full budget responsibility, leading metric systems and analytical frameworks, ensuring brand consistency, serving as a point of contact for business teams, leading the team
Seniority
Senior, hands-on IC with team leadership
