Lead MarTech Engineer
Core
Design, build, and scale technology powering retention, personalization, and cross-channel customer journeys at the intersection of marketing, data, and engineering.
Role type
Lead Martech Engineer (Lifecycle & Data Orchestration)
Builds
Scalable lifecycle and retention programs via CDP and reverse ETL integration
Domain
Retail/eCommerce, Customer Data Platforms, Marketing Technology
Required skills
CDPs, reverse ETL tools, Braze, event-driven data architectures, SQL, cloud data warehouses, Liquid templating, identity resolution, consent management, experimentation frameworks, Python/JavaScript scripting
Preferred skills
High-volume transactional IP management, AI-ready content structuring, mentorship
Technologies
Braze, CDPs, SQL, Python, JavaScript, Liquid
Responsibilities
Own technical integration for retention/lifecycle programs; Design cross-channel journeys; Operationalize Customer 360; Enable A/B testing and measurement; Ensure privacy compliance and data governance; Mentor junior engineers
Seniority
Senior, hands-on IC with leadership responsibilities
