Digital Marketing Strategy Manager
Core
Lead execution and optimization of digital marketing strategies across Latin America North to drive digital engagement and support regional business objectives.
Role type
Digital Marketing Strategy Manager
Builds
Regional and local digital marketing initiatives, awareness, branding, and promotional campaigns
Domain
Healthcare / Pharmaceutical / Medical Devices
Deliverable
product features
Required skills
Strategic digital marketing, Data analysis & KPI management, Customer and market insight, Project management, Cross-functional collaboration, Business development support
Preferred skills
Healthcare industry experience, Master's degree
Technologies
Digital marketing platforms, Analytics tools
Responsibilities
Develop and execute digital marketing strategies aligned with global and local business objectives; Monitor campaign performance and provide data-driven recommendations; Partner with Commercial teams to evaluate lead generation effectiveness; Translate complex analytics into actionable insights for business leaders; Lead development of digital awareness and branding campaigns; Coordinate deployment of global digital initiatives across multiple business lines.
Seniority
Mid-Senior, hands-on IC