Digital Marketing & Communication Specialist
Core
Manage digital identity, demand generation, and lead generation campaigns for a supply chain management company serving fashion and lifestyle brands.
Role type
Senior B2B Digital Marketing & Communication Specialist
Builds
Integrated online marketing strategies, visual assets, and multi-channel campaigns to drive sales pipeline growth.
Domain
B2B Supply Chain / Logistics
Required skills
B2B digital campaign management, graphic design (Adobe Creative Cloud), paid advertising (Google Ads, Social Ads), SEO management, email marketing, data analytics (Salesforce, Tableau, Google Analytics), lead nurturing, A/B testing
Preferred skills
Dutch language proficiency, Craft CMS experience, Ubersuggest/SEMrush expertise, BI tools beyond Tableau
Technologies
Adobe Creative Cloud, Salesforce Marketing Cloud, Google Ads, Google Analytics, Tableau, Ubersuggest, SEMrush, Craft CMS, LinkedIn, Instagram, TikTok, Facebook, Twitter
Responsibilities
Produce graphic designs and visual assets for marketing campaigns; develop and execute multi-touch online marketing strategies; manage paid and organic digital campaigns; optimize SEO and website UX; execute email marketing projects; manage social media channels and employee advocacy; develop performance reports and dashboards.
Seniority
Senior, hands-on IC