Senior Marketing Manager
Core
Drive brand marketing in Australia, executing global strategy to deepen market presence and prepare for New Zealand expansion.
Role type
Senior Marketing Manager (Brand & Market Expansion)
Builds
Brand awareness, cultural credibility, and engagement in the Australian market
Domain
Fashion, Wellness, Fitness
Deliverable
product features
Required skills
Integrated marketing strategy, PR and press relations, talent and influencer management, community building, agency management, market analysis, budget management
Preferred skills
Established network in Australian fashion/wellness/media, cultural fluency, scrappy execution
Technologies
None stated
Responsibilities
Translate global marketing strategy into a localized Australian plan; Own the integrated annual and quarterly marketing calendar; Lead PR and press strategy; Lead talent and influencer strategy; Build and nurture the ALO community through events and activations; Build and manage a small local team; Manage local agencies and consultants; Collaborate with cross-functional teams; Analyze market trends and consumer insights; Manage the marketing budget and report on campaign effectiveness; Serve as the voice of the market to HQ
Seniority
Senior, hands-on IC with team leadership