Creative Strategist (Mobile Game Ads)
Core
Generate high-volume ad concepts, hooks, and narratives for mobile game short-form creatives to drive installs.
Role type
Senior IC creative strategist (mobile game ads)
Builds
Short-form video ad concepts and scripts for mobile games
Domain
Mobile gaming + performance marketing
Deliverable
product features
Required skills
Creative ideation, short-form content mechanics, audience-first storytelling, trend analysis, performance mindset, structured thinking
Preferred skills
Mobile game player psychology, performance marketing experience, GenAI creative workflows, UGC/story-driven ad angles
Responsibilities
Generate high volume of ad ideas for short-form creatives, Craft strong first 3-second hooks, Turn gameplay into engaging ad concepts, Write simple scripts/briefs for production, Analyze trends and performance to iterate, Partner with UA teams to scale winning ideas
