Digital Marketing Manager
Core
Lead the hotel's digital presence, enhance brand visibility, and drive engagement through innovative digital campaigns and data-driven strategies.
Role type
Digital Marketing Manager
Builds
Digital brand narrative, online reservation flow, guest review management
Domain
Luxury hospitality
Deliverable
product features
Required skills
SEO, PPC, paid social media, email marketing, Google Analytics, Adobe Analytics, content strategy, influencer relations, digital agency management
Preferred skills
Revenue management strategies, photography/video production, multi-project management
Responsibilities
Develop and execute a results-based digital strategy across all platforms; manage and optimize the hotel website, app, and associated sites; oversee all social media channels including content creation and community management; collaborate with operations to drive guest data capture and online reviews; curate high-quality visual assets; monitor and respond to guest feedback on review platforms; collaborate with Revenue Management to optimize ROI; support PR initiatives; use analytics tools to track KPIs and refine strategies; manage digital media agency relationships and budgets.
Seniority
Mid-level, hands-on IC
