Marketing Specialist | Growth Marketing |
Core
Create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance for U.S.-based companies.
Role type
Growth Marketing Specialist (IC)
Builds
Multi-channel marketing campaigns, lead generation initiatives, content strategies, and demand generation programs.
Domain
B2B Technology, SaaS, Healthcare, Professional Services, eCommerce
Required skills
Digital Marketing, Growth Marketing, Demand Generation, Lead Generation, Content Marketing, Brand Management, Email Marketing, Marketing Automation, SEO, SEM, Paid Media, Marketing Analytics, Customer Journey, Conversion Rate Optimization, Market Research, B2B Marketing, Product Marketing
Preferred skills
Marketing Automation, A/B Testing, Customer Lifecycle Marketing, AI Tools for Marketing
Technologies
HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, ActiveCampaign, Pardot, Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Ads, SEMrush, Ahrefs, Moz, WordPress, Canva, Adobe Creative Suite, Figma, Salesforce, HubSpot CRM, Monday.com, Asana, Jira, Slack, Microsoft Teams, Google Workspace, Microsoft 365, ChatGPT, Microsoft Copilot, Claude, Gemini, Jasper AI, Canva AI
Responsibilities
Develop and execute integrated marketing campaigns across digital channels, Plan, launch, and optimize lead generation and demand generation initiatives, Manage paid advertising campaigns, Create and execute content marketing strategies, Optimize SEO, SEM, email marketing, and website conversion performance, Analyze campaign performance and generate actionable insights, Collaborate with Sales to improve lead quality and conversion rates, Manage marketing automation workflows and customer nurturing campaigns, Conduct market research, competitor analysis, and customer segmentation, Coordinate webinars, product launches, events, and promotional initiatives, Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution, Stay current on digital marketing trends, AI tools, and emerging technologies
Seniority
Mid-level, hands-on IC