Director, CA&E Products
Core
Lead go-to-market strategy and commercialization for Consumer Acquisition & Engagement (CA&E) products, specifically Loyalty solutions and Offers, across North Latin America and Caribbean (North LAC).
Role type
Director, Product Marketing & Commercialization Strategy.
Builds
Scalable commercialization strategies, sales enablement materials, and regional campaigns for B2C and B2B lifecycle management.
Domain
Financial services, digital payments, and consumer marketing.
Deliverable
product features.
Required skills
Go-to-market strategy, media planning, audience strategy, performance marketing, product narrative development, cross-functional stakeholder management, data-driven decision making, agency collaboration, loyalty program expertise.
Preferred skills
International matrixed organization experience, executive-level influencing, thought leadership development.
Technologies
Digital marketing platforms, media planning tools, performance measurement frameworks.