Head of Email Marketing at Retail Insights
On-site
Core
Lead email marketing campaigns, segment databases, and drive event registrations for a retail insights platform.
Role type
Head of Email Marketing
Builds
Email campaigns and event registration funnels
Domain
Retail media and events
Required skills
Email marketing strategy, database segmentation, copywriting, event promotion, CRM management, lead acquisition
Preferred skills
Analytical skills, problem-solving, project management
Technologies
CRM systems, email marketing tools
Responsibilities
Manage email marketing campaigns, segment databases, copywrite and design emails, acquire and activate reactive leads, coordinate with Content and Sales teams, sell tickets and manage marketing inbox
Seniority
Senior, hands-on IC