Head of Digital Marketing at United Media
Core
Lead digital marketing strategy and execution for a portfolio of industry media and conference products, driving event registrations and revenue through email campaigns and CRM management.
Role type
Head of Digital Marketing
Builds
Industry media products and conferences (webinars, summits) in sectors like insurance, HR, private equity, and retail
Domain
B2B Media & Events
Deliverable
product features
Required skills
Email marketing strategy, CRM management, copywriting, event promotion, lead acquisition, sales coordination, project management
Preferred skills
Analytical skills, problem-solving, business ownership mindset
Technologies
CRM systems, email marketing platforms
Responsibilities
Manage email marketing campaigns and segment databases, Copywrite and design email campaigns to drive event focus, Acquire and activate reactive leads, Coordinate with Content and Sales teams, Sell tickets and manage marketing inbox to drive registrants
Seniority
Senior, hands-on IC
