Senior Product Marketing Manager
Core
Bridge product innovations and the market by executing go-to-market strategies and creating marketing assets to drive feature adoption.
Role type
Senior individual contributor product marketing manager
Builds
Go-to-market strategies, landing pages, sales enablement materials, brochures, and social media content for SaaS products
Domain
SaaS / Product Marketing
Deliverable
product features
Required skills
Customer research, go-to-market strategy execution, data-driven analysis, content creation, user interview facilitation
Preferred skills
SEO principles, Ahrefs product familiarity, sales enablement material development
Technologies
Ahrefs
Responsibilities
Run customer research to uncover pain points and market gaps; synthesize feedback into actionable insights for the product roadmap; plan and execute go-to-market strategies; develop marketing assets including landing pages and sales enablement materials; conduct user interviews to validate problem-solving
Seniority
Senior, hands-on IC