Senior Data Analyst
Core
Senior Marketing Data Analyst driving value across global marketing initiatives for mobile games by applying quantitative analysis, data science, and statistics to complex data challenges.
Role type
Senior Marketing Data Analyst
Builds
Marketing measurement frameworks, performance dashboards, and actionable insights for User Acquisition (UA) squads.
Domain
Mobile gaming / Free-to-play (F2P) / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, statistical analysis, A/B testing design, data visualization, marketing metrics (LTV, ROAS, CPI, Churn, IPM), project decomposition, data storytelling
Preferred skills
Python or R, Marketing Mix Modeling (MMM), SKAdNetwork/ATT familiarity
Technologies
Looker, Tableau
Responsibilities
Own planning and delivery of large multi-phased growth and marketing analysis projects; Partner with UA squads to monitor campaign performance and optimize budget allocations; Analyze user acquisition funnels and refine measurement frameworks; Visualize and communicate analytical findings to senior stakeholders; Lead initiatives to improve team productivity and adopt new tools; Maintain data quality and integrity for tracking and attribution metrics.
Seniority
Senior, hands-on IC
