Content Marketing Manager (m/w/d)
Core
Develops and manages digital communication, creating and optimizing content for the corporate website, social media, blog, newsletters, PR, and marketing campaigns to make complex technological topics understandable for target audiences.
Role type
Content Marketing Manager
Builds
Digital communication assets (website, social media, blog, newsletters, PR, campaigns) for a cybersecurity and IT company
Domain
Cybersecurity, IT, Defense, Public sector
Deliverable
product features
Required skills
Content strategy, SEO optimization, Content Management Systems (CMS), Multi-channel content planning, Trend analysis, Performance analytics, B2B technology knowledge, Cybersecurity/Defense domain familiarity, AI-assisted content creation
Preferred skills
Experience with marketing automation tools, Experience with the German Armed Forces or defense industry
Technologies
WordPress, SEO tools, Analytics tools, Marketing automation tools, AI content tools
Responsibilities
Develop and maintain the corporate website with target-group-appropriate and SEO-optimized content; Create high-quality content for website, social media, blog, newsletters, PR, and marketing campaigns; Prepare complex technological topics for various content formats; Plan and coordinate cross-channel content with internal departments and external agencies; Identify relevant topics and trends to analyze and optimize content performance
Seniority
Mid-level, hands-on IC