Growth Marketing Manager
Core
Drive digital acquisition and retention strategy for an e-commerce health brand, optimizing paid media, conversion funnels, and user experience to scale revenue.
Role type
Growth Marketing Manager
Builds
Digital acquisition channels, optimized web experiences, and performance marketing campaigns
Domain
E-commerce / Health & Wellness
Deliverable
product features
Required skills
Paid media strategy, conversion rate optimization (CRO), funnel analysis, A/B testing, data-driven decision making, cross-functional collaboration
Preferred skills
E-commerce niche experience, Shopify platform expertise, advanced analytics
Technologies
Meta Ads, Google Ads, Shopify
Responsibilities
Design and execute experiment-based work plans to improve customer acquisition, conversion, and retention; Track key business metrics including CAC, LTV, ROAS, and conversion rates; Identify and execute web improvements to optimize user experience; Manage and optimize paid media campaigns across digital channels; Analyze acquisition and conversion funnels to identify friction points and growth opportunities; Collaborate with Content and Design teams on ad creatives and landing pages; Build dashboards and analysis systems to track key performance indicators