Marketing & Communications Manager
Core
Define, coordinate, and execute integrated marketing, communication, media relations, and stakeholder engagement activities to promote events, products, and brands for a global events and exhibitions company.
Role type
Marketing & Communications Manager
Builds
Integrated marketing strategies, advertising materials, media plans, sponsorship programs, and buyer initiatives for B2B and B2C audiences.
Domain
Events and exhibitions industry
Deliverable
product features
Required skills
Strategic marketing planning, media plan development, sponsorship program management, budget planning and control, team management, stakeholder relationship building, press and media relations coordination, market trend analysis, project management, digital marketing.
Preferred skills
Experience with creative agencies and media partners, ability to manage workshops and conferences, data-driven decision making.
Technologies
Digital assets, multimedia communication packages, event management platforms.
Responsibilities
Define and coordinate online and offline marketing activities including visual identity and brand positioning; Develop and implement integrated media plans across B2B and B2C audiences; Plan and manage sponsorship programmes and participation in third-party events; Organise workshops, conferences, and networking events; Develop and coordinate multimedia communication packages including brochures, videos, and digital assets; Manage hosted buyer programmes to enhance exhibitor and visitor acquisition; Select and evaluate external agencies and suppliers; Support sales teams with tailored marketing materials; Build and maintain relationships with key stakeholders and industry associations; Coordinate press and media relations activities; Monitor market trends and customer behavior; Collect, analyze, and report event performance data; Manage marketing and communication budgets; Manage and develop a small team of marketing professionals.
Seniority
Manager, hands-on leadership with team development