Senior Executive - A&P (Event) of Hanoi Centre
Core
Planning, implementing, and analyzing marketing activities and consumer events/activations to drive mall traffic and boost sales.
Role type
Senior Executive (Deputy Manager) in Event Marketing
Builds
Marketing campaigns, consumer activations, and brand awareness initiatives for a shopping mall
Domain
Real Estate / Retail
Deliverable
product features
Required skills
Event planning and execution, PR and media relations, KPI and ROI analysis, partnership development, budget management, license application processing, copywriting, data analysis, trend analysis, leadership, project management
Preferred skills
Proficiency in Microsoft Office Suite and AI tools, ability to work under pressure, creative thinking
Technologies
Microsoft Office Suite, AI tools
Responsibilities
Plan and execute marketing events, manage event agencies and budgets, identify partnership opportunities, secure event licenses, collaborate on content production, analyze event efficiency and ROI
Seniority
Senior, hands-on IC with management responsibilities