Product Manager
Core
Define product strategy and roadmap for cross-channel measurement and attribution within Epsilon PeopleCloud CDP & Clean Room.
Role type
Product Manager (MarTech/AdTech)
Builds
Cross-channel measurement and attribution capabilities for Epsilon PeopleCloud CDP & Clean Room
Domain
Marketing Technology / Advertising Technology
Deliverable
product features
Required skills
Product strategy definition, cross-channel measurement concepts, data analysis, agile development methodologies, stakeholder alignment
Preferred skills
Experience scaling agile in distributed teams, understanding of attribution ecosystems
Technologies
CDP, Clean Room
Responsibilities
Define product strategy and roadmap for cross-channel measurement and attribution; Translate complex marketing measurement concepts into product requirements; Partner with engineering, design, data science, and platform teams to build attribution capabilities; Work with sales and client success teams to surface attribution pain points; Drive alignment across Epsilon India and global partners on prioritization and delivery; Define success metrics for the attribution workstream
Seniority
Mid-Senior (5-7 years experience)