Program Manager
Core
Support programmatic advertising teams in adopting and developing DSP programs to improve campaign performance and optimize operational processes.
Role type
Program Manager (Programmatic Advertising)
Builds
Programmatic advertising campaigns and DSP program implementations
Domain
Digital Advertising / Programmatic
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic campaign management, DSP platform expertise (Amazon DSP, DV360, The Trade Desk), Real-Time Bidding (RTB), bid shading, tracking and attribution, viewability and ad verification, auction mechanics (first/second price), A/B testing, process optimization
Preferred skills
Experience in media agencies or trading desks, advanced DSP program adoption
Technologies
Amazon DSP, DV360, The Trade Desk
Responsibilities
Manage the full campaign lifecycle (setup, QA, optimization, troubleshooting), monitor and continuously optimize campaign performance (bidding, targeting, placement), support monthly reconciliation, identify strategic and tactical improvement opportunities, support agencies and trading desks with insights and recommendations, execute test plans (A/B tests), improve activation processes, collaborate with internal and external stakeholders, support advanced DSP program adoption and usage
Seniority
Mid-level, hands-on operational and advisory role
