Marketing & Communications Manager
Core
Define, coordinate, and execute marketing, communication, media relations, and stakeholder engagement activities to promote events, products, services, and brands.
Role type
Marketing & Communications Manager
Builds
Integrated marketing strategies, advertising materials, media plans, sponsorship programmes, and multimedia communication packages.
Domain
Events and exhibitions industry
Deliverable
product features
Required skills
Strategic marketing planning, media plan development, sponsorship management, project management, budget planning, stakeholder relationship building, press and media relations coordination, data analysis, team leadership
Preferred skills
Digital mindset, creative design, content development, workshop and conference organization
Technologies
Digital assets, multimedia tools, marketing automation platforms
Responsibilities
Develop and implement integrated media plans across B2B and B2C audiences; Plan and manage sponsorship programmes and participation in third-party events; Organize workshops, conferences, and networking events; Select and evaluate external agencies and suppliers; Manage hosted buyer programmes; Coordinate press and media relations activities; Monitor market trends and analyze event performance data; Manage marketing and communication budgets; Lead and develop a small team of marketing professionals.
Seniority
Manager, hands-on leadership