Digital Marketing Specialist
Core
Own and optimize digital experiences, websites, and customer journeys across multiple national brands to drive enrolments, bookings, and business growth.
Role type
Digital Marketing Specialist (Web Experience & CRO)
Builds
Customer-facing websites, enrolment and booking journeys, and digital campaign assets for childcare brands.
Domain
Education / Childcare / Digital Marketing
Deliverable
product features
Required skills
Website optimization, UX design, CRO, SEO, CMS management, GA4 analytics, data-driven decision-making, stakeholder management, cross-functional collaboration.
Preferred skills
Test-and-learn methodology, content strategy, digital agency management.
Technologies
Storyblok, Wordpress, Airtable, GA4.
Responsibilities
Own and optimize websites; manage website content and user experience; ensure updates align to campaign calendars; maintain SEO-friendly content; drive conversion and customer experience; identify opportunities to improve enrolments and bookings through UX and CRO; own a test-and-learn roadmap; use customer data and behavior insights to reduce friction; partner with agencies and stakeholders; manage relationships with the digital agency; own the backlog and prioritization of web improvements; collaborate cross-functionally with Marketing, CX, IT, and Product teams; be the digital subject matter expert; own and manage the CMS; maintain content databases; support internal teams with website updates; turn data into action; translate analytics into clear recommendations; help uplift digital capability across the broader team.
Seniority
Individual Contributor, mid-level specialist