Marketing Manager, Continence Care
Core
Develop and execute the French marketing strategy for the Continence Care portfolio, driving brand performance and multi-channel campaigns for healthcare professionals and patients.
Role type
Marketing Manager (Continence Care)
Builds
Brand plans, marketing campaigns, and product launch strategies for medical products
Domain
Medical devices / Continence Care
Deliverable
product features
Required skills
Strategic planning, multi-channel campaign management, team leadership, budget management, KPI definition, cross-functional collaboration
Preferred skills
Experience in medical device marketing, Direct-to-Consumer team management
Technologies
Digital marketing channels, medical education platforms
Responsibilities
Develop annual brand and service marketing plans, lead marketing campaigns across traditional and digital channels, execute product launches with medical education support, coach and develop marketing and DTC teams, collaborate with global and cross-functional teams, define KPIs and optimize campaign performance, oversee A&P budget
Seniority
Mid-Senior, hands-on IC
