Senior Product Manager, Downstream Marketing - eCoin
Core
Lead downstream integration and commercialization for eCoin, a newly acquired medical device product in the OAB/UUI space, focusing on messaging, market development, and adoption strategy.
Role type
Senior Product Manager, Downstream Marketing
Builds
Commercial execution plans, market development strategies, and sales enablement materials for OAB/UUI solutions
Domain
Medical Devices / Urology (OAB/UUI)
Deliverable
product features
Required skills
Commercial acumen, portfolio management, market segmentation, campaign execution, cross-functional collaboration, data-driven commercial analysis, product launch experience
Preferred skills
Deep product marketing experience, global downstream marketing expertise
Technologies
None stated
Responsibilities
Lead downstream integration and commercialization strategy including messaging, positioning, and adoption planning; Develop and execute customer engagement and market development strategies; Partner with KOLs and field teams to translate insights into marketing and sales enablement materials; Manage commercial performance by tracking revenue, utilization, and margin metrics; Translate strategic priorities into actionable downstream execution plans and campaigns; Work cross-functionally with Sales, Training, Medical Education, and Supply Chain to deliver aligned market execution; Forecast demand and guide commercialization pacing to align supply and resource allocation
Seniority
Senior, hands-on IC