Growth Product Manager
Core
Architecting the conversion engine to optimize the user journey from first touchpoint to paid subscription and retention for Gen Z students and brands.
Role type
Growth Product Manager
Builds
Conversion engine, experimentation roadmap, pricing and paywall tests
Domain
EdTech / Scholarship marketplace
Deliverable
product features
Required skills
Product management, A/B testing, funnel analysis, hypothesis generation, technical specification writing, customer discovery, pricing strategy
Preferred skills
Mixpanel proficiency, ICE/RICE prioritization frameworks, Gen Z audience insight
Technologies
Mixpanel
Responsibilities
Own end-to-end user journey optimization from registration to subscription; Build and prioritize high-tempo experimentation backlog; Monitor funnel metrics and diagnose drop-offs; Write product specs and acceptance criteria for engineering; Design pricing, paywall, and offer optimization tests; Conduct customer discovery interviews with Gen Z audience
Seniority
Mid-level, hands-on IC
