CareerPlan

Managing Director, Chief Marketing Officer

Bethesda, MDFull-time$300k2026-06-29 → 2026-11-11
Hybrid

Core

Senior marketing visionary defining and driving a bold, enterprise-wide marketing strategy to fuel growth across all business lines for a financial services firm.

Role type

Senior IC Chief Marketing Officer (CMO)

Builds

Enterprise marketing strategy, brand equity, client engagement, and digital-first direct-to-investor initiatives

Domain

Financial Services / Investment Management

Deliverable

product features

Required skills

Enterprise strategy, brand management, digital marketing, growth marketing, team leadership, regulatory compliance, data analytics, event management

Preferred skills

Advanced degree, experience in financial services or regulated industry, social media strategy expertise

Technologies

CRM, marketing automation platforms, SEO/SEM tools

Responsibilities

Define and execute multi-year marketing strategy; lead and develop high-performing marketing teams; oversee brand, creative, performance, and digital marketing functions; partner cross-functionally with Sales, Product, and Compliance; manage marketing budget and ROI measurement; ensure regulatory compliance in all communications.

Seniority

Executive, hands-on IC