Affiliate Manager (mobile subscription apps)
Core
Digital Analytics Insight Specialist responsible for collecting, analyzing, and presenting complex data to provide strategic insights and actionable recommendations for improving digital performance and supporting business decisions.
Role type
Digital Analytics Insight Specialist
Builds
Dashboards, reports, and data-driven strategies for client digital performance optimization
Domain
Digital analytics, performance marketing, customer journey optimization
Deliverable
dashboards & analysis
Required skills
Data analysis, funnel analysis, customer journey mapping, A/B testing, CRO, Marketing Mix Modeling, attribution analysis, data visualization, storytelling
Preferred skills
Advanced Excel/Google Sheets, Looker Studio, PowerBI, Adobe Workspace, Google Analytics, Adobe Analytics
Technologies
Looker Studio, PowerBI, Adobe Workspace, Google Analytics, Adobe Analytics, Excel, Google Sheets
Responsibilities
Collect and analyze data from multiple digital sources to identify trends and improvement areas; Create monthly, quarterly, and ad-hoc insight reports ensuring data accuracy; Perform funnel analysis to understand user behavior and identify critical points in the customer journey; Execute pre-post correlation analysis to measure the impact of site changes; Collaborate with marketing teams to provide data-based insights supporting performance optimization strategies; Conduct advanced analysis on advertising campaign data to assess performance and suggest improvements; Participate in review meetings with internal teams and clients to propose insights and test hypotheses; Lead and monitor CRO and personalization projects through A/B testing and test & learn approaches; Analyze data from multiple sources to provide a unified view of cross-channel performance; Create customized dashboards and data visualizations to tell integrated stories.
Seniority
Mid-level, hands-on IC