Head of Performance Marketing
Core
Lead performance marketing efforts across paid advertising, influencer partnerships, and user acquisition for an online technology bootcamp.
Role type
Head of Performance Marketing
Builds
User acquisition and growth for Web Development, QA, Data Analytics, and Data Science programs
Domain
EdTech / Online Education
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid advertising management, Influencer marketing operations, Multi-touch attribution, Incrementality testing, Team leadership, User journey optimization
Preferred skills
EdTech marketing experience, Budget management in downturns, Marketing operations build-out, SEO integration, Partnership marketing
Technologies
Facebook, Google, TikTok, YouTube
Responsibilities
Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development; Drive strategy and optimization for paid advertising channels; Scale influencer marketing operations and creator partnerships systematically; Establish advanced attribution models and performance measurement frameworks; Optimize marketing spend allocation across channels using data-driven decision making; Build operational excellence through systematic planning, execution tracking, and team retrospectives; Collaborate with Head of Content on integrated campaigns and content-performance synergies
Seniority
Senior, hands-on IC
