Sr. Product Marketing Manager, Alexa Brazil
Core
Define and execute marketing strategies to drive customer engagement, retention, and activation for Alexa services in Brazil.
Role type
Sr. Product Marketing Manager
Builds
Marketing campaigns, feature awareness experiments, and customer journey initiatives for Alexa services.
Domain
Consumer AI / Smart Home / Ambient Computing
Deliverable
product features
Required skills
Data analysis (Excel, Tableau, SQL), A/B testing, customer segmentation, go-to-market strategy, cross-functional collaboration, stakeholder communication
Preferred skills
Experience with LLM and Generative AI, startup environment experience, electronics/tech company background
Technologies
Excel, Tableau, SQL
Responsibilities
Own strategy and execution of marketing campaigns; launch and monitor feature awareness experiments; develop segmentation strategies to target high-propensity cohorts; translate data insights into engagement initiatives; report on engagement metrics and performance; partner with engineering and BI teams on test-and-learn plans.
Seniority
Senior, hands-on IC