Brand Manager Specialty
Core
Lead the commercialization of a biologics portfolio on a national level by developing and implementing marketing strategy and operational tactics.
Role type
Brand Manager
Builds
Promotional campaigns, marketing materials, and brand performance for biologics products.
Domain
Healthcare / Biologics
Deliverable
product features
Required skills
Strategic planning, market insight synthesis, cross-functional leadership, budget management, campaign execution, supply chain forecasting, stakeholder engagement
Preferred skills
Experience in biologics, data analysis, external expert engagement
Technologies
ADP tools, performance dashboards
Responsibilities
Lead the cross-functional Brand Team and external stakeholders; Develop and implement annual strategic and operational brand plans; Manage A&P budgets in collaboration with Finance; Liaise with sales teams to embed campaigns and gather market feedback; Drive brand performance using ADP tools to meet targets; Manage product supply chain forecasting based on market intelligence; Gather customer insights from HCPs, scientists, and medical associations.
Seniority
Mid-level, hands-on IC
