Content Marketing Manager (m/w/d)
Core
Develop and execute content strategy to support demand generation, thought leadership, PR, and brand awareness for SMB and Enterprise clients.
Role type
Content Marketing Manager
Builds
Regional content assets, localized marketing materials, and digital presence for global campaigns
Domain
B2B Technology / SaaS
Deliverable
product features
Required skills
Content strategy, B2B demand generation, content localization, public relations, SEO/digital optimization, vendor management, data-driven performance analysis
Preferred skills
Experience in Global Matrix organizations
Technologies
CMS, SEO tools, social media platforms, analytics tools
Responsibilities
Define and execute content strategy, produce and localize high-quality content (blogs, whitepapers, videos), support regional PR initiatives, manage organic social media and web optimization, track performance and report on ROI, manage external agencies and vendors
Seniority
Mid-level, hands-on IC