Group Product Manager - Avesta (Opthal)
Core
Develop, implement, and manage strategic and operational marketing plans for a pharmaceutical brand portfolio to optimize profitability, market share, and revenue growth.
Role type
Group Product Manager (Marketing)
Builds
Marketing and promotional plans, strategic business plans, and brand portfolio strategies for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, market intelligence, budget management, stakeholder engagement, project coordination, financial analysis, presentation skills, advisory council organization.
Preferred skills
Experience with key opinion leaders (KOLs), national and international congress participation, collaboration with medical management and market access teams.
Technologies
None stated
Responsibilities
Develop marketing and promotional plans for products; monitor business performance and track portfolio metrics; conduct primary research and gather market intelligence; write and execute strategic business and marketing plans; manage budgets for advertising, promotion, conferences, and documentation; coordinate marketing activities and projects; present to staff and train field staff; visit congresses, hospitals, and key opinion leaders; translate corporate brand strategy into local execution; act as a discussion partner for medical professionals and formulary committees; organize advisory councils and lead product presentations.
Seniority
Senior, hands-on IC
