Regional Content Marketing Manager
Core
Leading and evolving content strategy in Brazil to ensure strong brand positioning, cultural relevance, and business impact across owned and paid channels.
Role type
Regional Content Marketing Manager
Builds
Integrated campaigns leveraging content, creators, and platforms for awareness, engagement, and growth.
Domain
Marketing / Content Strategy / Brazil
Deliverable
product features
Required skills
Strategic thinking, content strategy, social media management, influencer marketing, agency management, data analysis, brand storytelling, UGC strategy, AI tool familiarity, project management, reputation management
Preferred skills
Experience with Reclame Aqui, short-form content trends
Technologies
AI tools for content creation and social listening
Responsibilities
Define and lead content strategy aligned with global and local priorities; Plan and execute 360° campaigns across social media and influencer channels; Manage and orchestrate creative and influencer agencies; Lead influencer and creator selection, briefing, and performance tracking; Oversee content planning and publishing across brand channels; Analyze campaign performance and drive optimization; Partner with cross-functional teams for integrated execution; Monitor market trends and competitors; Manage budget allocation for content initiatives.