Product Manager

Required skills

Confirmed experience in digital marketing, including 3+ years of Web Product Management experience enabling marketing and customer experiences, Bachelor degree or equivalent experience, Fluent in English, Portuguese language. Spanish language fluency ideal, Availability to travel (10%)

Preferred skills

Experience mobile web optimization

Technologies

Responsibilities

Develop and implement a web marketing strategy for the Brazil markets in response to the product and commercial strategy, Assess new market opportunity and strategic areas of growth within our audience and expand successful activities in Brazil across other markets with similar conditions, Deliver and maintain all forms of experience change across assigned markets, Conduct local research to understand key qualitative aspects of the audience, A/B test core experience changes, including prioritization, sizing, experience creation, deployment, and reporting, Drive deployments on the website by collaborating with a cross-functional team, Leading changes delivered to assigned markets from Corp to preserve local optimizations and ensure a smooth and accurate experience, Capture insights from analysts, research studies & partners, and use them to build a backlog, deliver a roadmap of tests and rollouts, and report insights to leadership, Provide insights to the SEO team and validate that SEO initiatives are correctly connected to the core web journey, Work with Experience Designers on customer journeys, UX flows, and page designs

Seniority

Domain

Digital marketing, Web product management, SEO, User experience